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January 30, 2013
By: TOM BRANNA
Editor
FRANCE: L’Oréal has sold off the home care business of the Cadum Group to Eau Ecarlate SAS, which is part of Spotless Group. The business, which includes the brands Croc’Odor (odor neutralizers), Iba (air fresheners), Zensect (moth repellents) and Dr. Optic (optical lens cleaners), had sales of €17 million in 2011, two-thirds of which came from France. L’Oréal acquired French soap company Cadum, the majority of which was held by investment fund Milestone, in April. Spotless is a European comp...
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